Comments on: 7 Ways to Ensure Your Press Release Isn’t Read http://www.theactivevoice.com/the-active-voice/7-ways-to-ensure-your-press-release-isnt-read Choose your words carefully. Sat, 11 Jun 2011 08:29:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Aaron http://www.theactivevoice.com/the-active-voice/7-ways-to-ensure-your-press-release-isnt-read/comment-page-1#comment-101 Aaron Mon, 22 Mar 2010 02:35:15 +0000 http://www.theactivevoice.com/?p=330#comment-101 VERY nice list, I wish everyone would review this before writing a press release!! #8 - Include highly technical speak. There's nothing better than confusing the crud out of your audience at making them skip the article. Include it in a "for more information" link instead. VERY nice list, I wish everyone would review this before writing a press release!!

#8 – Include highly technical speak. There’s nothing better than confusing the crud out of your audience at making them skip the article. Include it in a “for more information” link instead.

]]> By: Caitie Quick http://www.theactivevoice.com/the-active-voice/7-ways-to-ensure-your-press-release-isnt-read/comment-page-1#comment-100 Caitie Quick Mon, 15 Mar 2010 16:12:52 +0000 http://www.theactivevoice.com/?p=330#comment-100 I think my favorite thing I've seen in a press release is a page long boiler plate. I started reading it, thinking it was a part of the story, when it was the history of the guy and his company! If the release didn't have that, I might have given it a second chance. Instead it went right into the trash. I think my favorite thing I’ve seen in a press release is a page long boiler plate. I started reading it, thinking it was a part of the story, when it was the history of the guy and his company!

If the release didn’t have that, I might have given it a second chance. Instead it went right into the trash.

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